Case Study
Milner Ranch: Is the Grass Greener in Processing?
Hwangwon Lee(a), Tanner McCarty(a), Anastasia Thayer(b), and Ryan Larsen(a)
(a)Utah State University and (b)Clemson University
JEL Codes: Q12, Q13
Keywords: Cattle, firm boundary, marketing, processing, strategy
Publish Date: December 6, 2022
Volume 5, Issue 1
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Abstract
This case study explores the decisions facing a cattle producer in southern Idaho. Milner Ranch is a diversified family-run business that currently has cow-calf, grazing, and feedlot operations that produce 1,000 head of cattle per year for processing. Like other beef producers, Milner Ranch has recently faced bottlenecks in beef processing and an increasing gap between beef and fed-cattle prices. They wonder whether they would be better served by constructing their own beef processing plant rather than continue to deal with their regional processors. This case study pushes students to conceptualize and analyze the key economic tradeoffs (revenue, cost, risk, etc.) that come with expanding an agricultural firm’s boundary. It also provides practice with examining the strengths and weaknesses of various transactional arrangements between producers and processors (marketing contracts, co-ops, and vertical integration).
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Articles in this issue
An Evaluation of Undergraduate Student Diversity Experiences in the College of Agriculture at Kansas State University
Lonnie Hobbs, Jr., Zelia Z. Wiley, Raymond Thomas, Summer Santillana, Andrew Barkley
Recommendations for Contextualizing and Facilitating Class Conversations about Diversity, Equity, Inclusion, Belonging, and Social Justice
Donald A. Saucier, Noah D. Renken, Ashley A. Schiffer, and Tucker L. Jones
Implementing Theory-Based Mentoring and Experiential Learning to Ease Undergraduate Multicultural Scholarship Recipients Transition from Community Colleges to a Large Research Institution
Jaclyn D. Kropp and Danielle Shu
Impacts of Teaching Modality on U.S. COVID-19 Spread in Fall 2020 Semester
Syed Badruddoza and Modhurima Dey Amin
Milner Ranch: Is the Grass Greener in Processing?
Hwangwon Lee, Tanner McCarty, Anastasia Thayer, and Ryan Larsen