Applied Economics Teaching Resources

an AAEA Journal

Agricultural and Applied Economics Association

Case Study

Milner Ranch: Is the Grass Greener in Processing?

Hwangwon Lee(a), Tanner McCarty(a), Anastasia Thayer(b), and Ryan Larsen(a)
(a)Utah State University and (b)Clemson University

JEL Codes: Q12, Q13
Keywords: Cattle, firm boundary, marketing, processing, strategy

Publish Date: December 6, 2022
Volume 5, Issue 1

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Abstract

This case study explores the decisions facing a cattle producer in southern Idaho. Milner Ranch is a diversified family-run business that currently has cow-calf, grazing, and feedlot operations that produce 1,000 head of cattle per year for processing. Like other beef producers, Milner Ranch has recently faced bottlenecks in beef processing and an increasing gap between beef and fed-cattle prices. They wonder whether they would be better served by constructing their own beef processing plant rather than continue to deal with their regional processors. This case study pushes students to conceptualize and analyze the key economic tradeoffs (revenue, cost, risk, etc.) that come with expanding an agricultural firm’s boundary. It also provides practice with examining the strengths and weaknesses of various transactional arrangements between producers and processors (marketing contracts, co-ops, and vertical integration).

About the Authors: Hwangwo Lee was a Masters Student at Utah State University and is now a PhD student at the University of Georgia. Tanner McCarty is an Assistant Professor at Utah State University (Corresponding author:tanner.mccarty@usu.edu). Anastasia Thayer is an Assistant Professor at Clemson University. Ryan Larsen is a Professor at Utah State University. Acknowledgements: Partial funding for this project was provided by the Utah Agricultural Experiment Station, Project Number: UTA01443,

Copyright is governed under Creative Commons CC BY-NC-SA

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