Is it time to refresh your applied agricultural economics and agribusiness curriculum? How do you know? Where do you start? In this commentary, we review why curriculum updates are challenging and suggest that an information problem is partly to blame. Others highlight our discipline’s wide scope, our students’ diverse backgrounds, and our employers’ high expectations as inherent challenges to curricular planning. We point additionally to an economic challenge, namely that curriculum innovators do not advertise their discoveries and lessons learned at the socially optimal level. To address this public goods problem, we propose that an interested organization (e.g., the Agricultural and Applied Economics Association, AAEA) centrally facilitate information sharing in two ways: (1) inventory the range of curricular diversity regularly and (2) create an annual curricular innovation award.

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