This hypothetical teaching case presents learners with two ethical dilemmas faced in an agricultural sales course. The primary dilemma consists of a salesman suggesting to a student they fabricate a ride-along experience they were to complete together. A second dilemma addresses a sales representative condoning the use of “little white lies” to customers and others as part of the sales process. The case study is designed to facilitate consideration of ethical dilemmas through context-specific decision making. It allows students the opportunity to investigate choices by considering a range of factors not limited to standards of conduct and personal values. Questions help guide use of the case, and an instructor’s note is available.

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