Applied Economics Teaching Resources

an AAEA Journal

Agricultural and Applied Economics Association

Case Study

A Case Study on the Home Cooking Movement—Legalization, Market, and Competition

Suraj Gurung(a), Jonathan Ritacco(a), Lijun Angelia Chen(a) and John Lai(a)
(a)University of Florida

JEL Codes: JEL Codes: Q13; Q18
Keywords: Diffusion of innovation, economic systems and structures, Home Cooking Movement (HCM), legalization, Microenterprise Home Kitchen Operations (MEHKO)

Publish Date: November 4, 2024

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Abstract

The National Food Freedom Initiative, led by the Institute for Justice, has been promoting “food freedom” since 2013, advocating for people’s rights to buy or sell foods of their choice and for reduced government regulation. Similar progress by California Assembly members and non-profit organizations, coupled with increased home kitchen operations driven by consumer demand, led to the passage of Assembly Bill No. 626 (AB 626) in 2018, which legalized residential preparation and sale of foods containing perishables (i.e., meat and seafood). California’s AB 626 laid out a legislative foundation for other states, such as Utah and Iowa, expanding the Home Cooking Movement (HCM). However, while the HCM is an emerging tool to extend the food freedom initiative, little is known about the economic viability and resilience of the HCM food system and the growth potential of home kitchen operations and businesses. To fill the gap, this case study examines the evolving legislative landscape of the HCM, accesses the economic systems underpinning HCM across three core structures—motivation, decision-making, and information structures, and uses the framework of Diffusion of Innovation Theory to analyze the challenges facing the HCM. By creating an enhanced economic understanding of an innovative food system, this case study offers valuable insights to beneficiaries such as policymakers, consumers, industry advocates, and opponents, as well as students majoring in agribusinesses and food economics.

About the Author: Suraj Gurung is a PhD Student at the University of Florida. Jonathan Ritacco is an Undergraduate Student at the University of Florida. Dr. Lijun Angelia Chen is an Assistant Professor at the University of Florida. (Corresponding Author Email: lijunchen@ufl.edu) Dr. John Lai is an Assistant Professor at the University of Florida.

Acknowledgements: This work was supported by the USDA National Institute of Food and Agriculture, Hatch Projects FLA-FRE-006374 and FLA-FRE-006037.

Copyright is governed under Creative Commons CC BY-NC-SA

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Articles in this issue

Innovate to Lead: Curriculum Innovations to Meet Students’ Needs in Applied Agricultural Economics and Agribusiness Programs
Rachna Tewari , Na Zuo, Maria Bampasidou, Anthony Delmond, Lijiao Hu, Tanner McCarty, et al.

A Case Study on the Home Cooking Movement—Legalization, Market, and Competition
Suraj Gurung, Jonathan Ritacco, Lijun Angelia Chen and John Lai

Expanding Beyond Case Studies in Postgraduate Agribusiness Teaching to Enhance Experiential Benefits and Student/Teacher Outcomes
Alexandra Peralta, Craig Johns, and Adam Loch

Minority-Owned Agricultural Businesses and Challenges with the Paycheck Protection Program: Seeking Ways to Reach Farmers
Kevin Kim, Ana Claudia Sant’Anna and Iryna Demko

Applied Economic Models of Commodity and Input Markets to Assess Prices, Quantities, Farm and Other Input Supplier Impacts, and Consumer and Taxpayer Costs
Joe Dewbre, Wyatt Thompson, Sera Chiuchiarelli

Renaissance Ag: Identifying the Who, How, and Where of Marketing a New Technology
Chanden Westover and Tanner McCarty

Risk Management Education for Executives in the Food and Agriculture Industry
Emily Garwood and Brian K. Coffey

Teaching The Economics of Corporate Social Responsibility: A Mixed Motive Bargaining Simulation Game
Anukul Bhattari and George C. Davis

Demand Dashboards: Interactive Tools to Communicate Consumer Behavior
Justin D. Bina and Glynn T. Tonsor

From Zero to Thesis in Two Years: A Curriculum Plan for Engaging Undergraduates in Honors Research
Caleb Staira, Xumin Zhang and Misti Sharp

Integrating Agricultural Research into Undergraduate Work Integrated Learning (WIL) Courses
Risti Permani, Md Khairul Hidayatullah Basir, Kodrad Winarno, Bisakha Dewan, et.al

Undergraduate Research Opportunities in an Applied Economics Program: Expanding Pathways for Economics Majors (and Beyond) at Land-Grant HBCUs
Huan Li, Lyubov Kurkalova, Scott Simkins and Shona Morgan

Undergraduate Research in the Andes: Overcoming Barriers to Developing-Country Farm-Household Focused Analysis

Undergraduate Applied Microeconomic Research with Demographic and Health Surveys
Seth R. Gitter, Chris M. Boyd, and Raissa Abbasi

Dare to Experiment: The Synergistic Relationship Between Undergraduate Research and Experimental Economics
Carl Nelson-Poteet , Lusi Xie, Kent D. Messer, and Leah H. Palm-Forster

Creating and Implementing Undergraduate Research Experiences: An Example for Analyzing the Size, Structure, and Performance of U.S. Food Manufacturing Industries
Yuliya V. Bolotova, Luke Juffer, Haylie Moore

Integrating Mixed Methods and Service-Learning in Undergraduate Education in Applied Research Methods: A Course Preparing Students to Address Complex Social Issues
David Conner

FIRE Sustainability Analytics: An Innovative Approach to Engaging Undergraduate Students in Economics Research
Thanich Ruangmas and Lars J. Olson

Engaging Undergraduate Students in Research: From Cross-Discipline Programs to Published Articles
Gal Hochman and Yanhong Jin